Wednesday, 18 January 2017

Brand in Focus : Aranyani, Inspired by Forests

Last Sunday was one of the best Sunday's ever. I did something I had never done before, I went on a Treasure Hunt! And what a crazily wonderful one it was. Before I start telling you all about it, a big thank you to Aranyani for the wonderful experience! Let's take a peek into the event, shall we?

Aranyani, Aranyani review, The Aranyani Hunt
"Aranyani or the Goddess of the Forests, a lifestyle brand, are starting off with all kinds of bags form both men and women, coasters, table mats, wine bottle holders and much more. We got to know that all their designs are inspired by the forests. And in fact, their design team actually goes into a forest and studies the flora and fauna to create contemporary designs based on that forest, just for you! Going forward, they are looking at launching a clothing range for both men and women."

Aranyani, Aranyani review, The Aranyani Hunt

What firstly got us quite excited about the whole event was certainly the treasure hunt. Never before had I been to an event like this. Moreover, the venue, Jayamahal Palace, was so picturesque. The grounds a perfect representation of the whole forest theme. 

Aranyani, Aranyani review, The Aranyani Hunt

Aranyani, Aranyani review, The Aranyani Hunt

The event started with the founders giving us a brief about the brand, what it represents and how they drew inspiration for their current designs from the forests of Uttarakhand. 
This was followed by the much awaited treasure hunt. You can see me stydying the map we were given super seriously. :D 

Aranyani, Aranyani review, The Aranyani Hunt

It took our team a while to crack the 1st and 2nd clue took. But once we got into the flow, there was no looking behind. We ran around all over the grounds looking for the answers to the clues (some of which were quite difficult!). Before we knew it we were the Runners Up in the hunt! Kudos to the amazing team members we had! 

Aranyani, Aranyani review, The Aranyani Hunt

The hunt was followed by the launch of Aranyani and their website. And some lovely music by the band Mystik Vibes. 

Aranyani, Aranyani review, The Aranyani Hunt

We couldn't wait to check their collection, of course. Take a look! 

Aranyani, Aranyani review, The Aranyani Hunt

Aranyani, Aranyani review, The Aranyani Hunt

Aranyani, Aranyani review, The Aranyani Hunt

Aranyani, Aranyani review, The Aranyani Hunt

I absolutely fell in love with this gorgoeus backpack. Have added it to my wishlist already! Another love was a cosmetic pouch, which had ample space to house all your products while on the move. 

Aranyani, Aranyani review, The Aranyani Hunt

The opposite gender, need not be disappointed and quite a few of their designs are unisex and look equally good on men :)

Aranyani, Aranyani review, The Aranyani Hunt

Aranyani, Aranyani review, The Aranyani Hunt

Aranyani, Aranyani review, The Aranyani Hunt

Aranyani, Aranyani review, The Aranyani Hunt

We quite liked the collection overall. The prints and colors were well thought of. There are bags in the collection which are unisex and Ashish, our men's blogger, loved a few pieces as well. Though the brand is not eco-frinedly, we liked that their designs were inspired by the forests. The solid product colour combinations are taken from nature’s combination of colours in varied flora and fauna, which clearly created some lovely pieces. From what were were told at the event, I concluded the brand wants to create a trend of bright colours and prints. We are waiting to see more collections from Aranyani.

Do check out their current collection at aranyani.co

xoxo,
Swati
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